International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

Impact of Corporate Social Responsibility on Corporate Image

Abstract

The study looked at the impact of corporate social responsibility on corporate image. The study proved to be a very lucrative area of study due to the rising global trends in promoting investments in corporate social responsibility. Making use of quantitative data as well as qualitative data, it was imperative for the study to be carried out by employing the descriptive research design which supports the nature of data used in this study. With the sampling population of the study of 196, the survey achieved a response rate of 86 percent which was very good. The study using descriptive statistics showed that corporate social responsibility has a strong impact on corporate image. The study thus established that it is important to invest in corporate social responsibility as this improves the way people see an organisation as well as paving way for greater opportunities.

Country : Zimbabwe

1 Chiyangwa Simbrisio2 Dr. Chipo Mutongi3 Nyoni Thabani

  1. Midlands State University, Great Zimbabwe University, City of Harare, Harare, Zimbabwe
  2. Midlands State University, Zimbabwe Open University, Great Zimbabwe University
  3. SAGIT Innovation Centre, Harare, Zimbabwe

IRJIET, Volume 5, Issue 3, March 2021 pp. 429-436

doi.org/10.47001/IRJIET/2021.503074

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