The clothing retail industry in the United States has been distressed way before the global pandemic happened. This could be attributed to several factors like the volatility of consumer behavior and the drastic phasing of marketing schemes. As dire as it may seem, the clothing retail industry is slowly coping and picking up ones more in some US cities. There have been moves to innovate marketing strategies in order to mitigate losses in sales vis-à-vis keeping it safe for consumers. Companies are restructuring systems of work to remain afloat in the business. Majors overhauling in all aspects of operations is need to be addressed in order to be able for the companies to see the end of this battle as victors.