Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
The process
of exploring, creating, and delivering value to meet the need of the targeted
information users’ interns of information resources and services for the
purpose of solving particular query marketing. Marketing in libraries and
information resources and services can also be seen as the process of getting
people interested in the information you provide this happens through the
marketing of such relevant accurate, validated, relevance, completeness,
timeliness, and documented information resources and services for the end-user
or information seeker. Marketing becomes associated with progressively
necessary tools to promote library and information resources and services to
the clientele. In today’s life, users are using physical library low they require
quick access to information and are using money-making search engines for a
very long time. It is important for librarians to appear in marketing their
relevant information resources to the clientele. Marketing is required for the
library to be more relevant and also fulfill the users’ need.
Country : India
IRJIET, Volume 7, Issue 1, January 2023 pp. 61-64