A type of qualitative research through a phenomenological approach, the results of the study show that the presence of traditional coffee sellers not only provides delicious drinks, but is also an inseparable part of daily life in many communities. Despite the challenges of competition and modernization, traditional coffee sellers remain a pillar of the local economy with unique economic behavior. With a commitment to product quality, innovation in sales strategies, and strong customer relationships, they are able to increase family income and create economic stability within the community. In addition, their role in creating additional economic opportunities and strengthening local economic infrastructure shows a significant impact on economic growth and social well-being at the community level. Therefore, traditional coffee sellers not only play the role of local entrepreneurs, but also as agents of change that are important in improving the quality of life of the community as a whole.