International Research Journal of Innovations in Engineering and Technology - IRJIET International Open Access, Monthly, Peer Reviewed, Reputed Journal ISSN (online): 2581-3048

Impact Factor (2025): 6.9

DOI Prefix: 10.47001/IRJIET

Changing Restaurant Behavior: Review

Abstract

Recent behavioral transformations within the restaurant industry have become deeply interconnected with technological advancements, digital analytics, and contemporary marketing methodologies. Customers today exhibit heightened awareness and autonomy in their decision-making processes, extensively relying on digital reviews, social media evaluations, and personal recommendations to guide their dining choices. Consequently, restaurants capable of swiftly adapting to these dynamic market conditions by improving customer experiences, adopting sustainable practices, and effectively utilizing digital data analytics are more likely to achieve sustained success.

This research aims to critically examine recent empirical studies and academic literature that explore behavioral shifts within the restaurant industry. By conducting a systematic analysis of existing research, the study intends to identify the critical factors contributing to restaurants' successes or failures in aligning with evolving consumer expectations. The primary focus will revolve around evaluating the significance of technological integration, sustainability initiatives, and data-driven decision-making practices within restaurants. Ultimately, the findings from this study will provide valuable insights and actionable recommendations for restaurant operators striving to thrive amidst ongoing market transformations.

Country : Iraq

1 Mohammed Jasim Mohammed Yaseen2 Ammar Thaher Yaseen Al Abd Alazeez

  1. Department of Computer Science, College of Computer Science and Mathematics, University of Mosul, Mosul, Iraq
  2. Department of Computer Science, College of Computer Science and Mathematics, University of Mosul, Mosul, Iraq

IRJIET, Volume 9, Issue 10, October 2025 pp. 88-95

doi.org/10.47001/IRJIET/2025.910012

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