This type of qualitative research uses a phenomenological approach, Papua has tremendous tourism potential with unique natural and cultural beauty, such as Raja Ampat and the Baliem Valley Festival, but developing its competitiveness requires an integrated strategy. The main steps include infrastructure development, effective promotion through digital media, improving the quality of human resources, preserving culture and nature, and developing community-based ecotourism. Investment and partnerships with international parties, tourism digitalization, and branding strengthening are also important elements to attract tourists and improve the local economy. With the synergy of the government, the private sector, and the community, Papua has the potential to become a sustainable and competitive leading destination in the global arena.