Impact Factor (2025): 6.9
DOI Prefix: 10.47001/IRJIET
Clothing
language, a concept rooted in semiotics and fashion psychology, refers to the
non-verbal communication conveyed through attire, reflecting personal identity,
social status, and cultural affiliation. In Nigerian tertiary institutions, the
clothing choices of female undergraduates have become a topic of considerable
interest, given their implications for gender norms, societal expectations, and
institutional policies. This investigation explores the causal factors
influencing the "clothing language," of female undergraduates in
Nigerian tertiary institutions, where cultural, religious, and social dynamics
are deeply intertwined with daily life. A mixed-methods approach was utilized
using both quantitative and qualitative research methods. A cross-sectional
survey was conducted to gather data from female undergraduates across various
Nigerian tertiary institutions. The study revealed that cultural background,
religious beliefs, socioeconomic status, peer influence, and media and popular
culture significantly shape students’ clothing choices. Each of these factors
was analyzed in relation to the research questions and hypotheses, providing
both quantitative and qualitative insights into the patterns, motivations, and
symbolic meanings associated with clothing among female undergraduates.
Clothing choices made gives an insight into what shapes the social interactions
of these students thereby reflecting the role such choices play in
understanding students’ culture. These findings will inform university policies,
enhance campus inclusivity, and enrich academic literature on clothing and
fashion in Nigerian tertiary institutions.
Country : Nigeria
IRJIET, Volume 9, Issue 9, September 2025 pp. 74-81